CASE STUDIES / CURRENT GSA
Thai Airways — Sales Development & Trade Partnerships
HG Aviation strengthened Thai Airways’ market presence through sales development, trade partnerships and integrated marketing campaigns.
Thai Airways operates from its main base at Bangkok (BKK), Thailand. HG Aviation acts as the airline’s General Sales Agent in Vietnam, running passenger sales, distribution, marketing and trade engagement on its behalf. Our team handles the day-to-day commercial relationship with Vietnamese travel agencies, tour operators and corporate accounts, and reports performance directly to Thai Airways.
Thai Airways sought to deepen its relationships with the Vietnamese travel trade and lift preference in a competitive corridor.
We ran targeted sales development, agency incentive programmes and joint marketing campaigns aligned to peak-season demand.
Stronger trade advocacy and measurable growth in agency-driven bookings across both key city markets.
QUICK INFORMATION
| Airline | Thai Airways |
|---|---|
| Country | Thailand |
| Hub | Bangkok (BKK) |
| HG role | General Sales Agent (GSA) |
| Market | Vietnam |
SERVICES IN VIETNAM
Key points on the Thai Airways network reachable from Vietnam: Bangkok, Ho Chi Minh City, Hanoi, London, Frankfurt, Sydney, Tokyo. Schedules and connections are confirmed at the time of booking.
151A Nguyen Dinh Chieu Street, Xuan Hoa Ward, Ho Chi Minh City, Vietnam
47 Phan Chu Trinh Street, Hoan Kiem District, Hanoi, Vietnam
No. 3, 248, Sk. Veal Vong, Khan 7 Makara, Phnom Penh, Cambodia
No. A1, Sivatha Street, Svay Dang Kuom, Siem Reap, Cambodia
201, Siddharth Chambers, I.I.T Hauz Khas, New Delhi 110016, India
Monday – Friday | 08:00 AM – 05:00 PM